Facts About Beef

 Beef. It’s What’s For Dinner., is a checkoff-funded source of information about beef production issues related to beef safety, nutrition, the environment, animal care and the beef community.
 Animal Care

Video Resources

Raising beef is a complex process, but throughout the entire journey, one thing remains constant – the shared commitment to raising cattle in a safe, humane and environmentally sustainable way by using the latest technology and resources. Currently, more than 700,000 cattle farms and ranches in the United States, with an average herd size of 40 cattle, produce 19 percent of the world's beef. Learn more about the people and the process involved in raising beef from the pasture to the plate.

 Raising Beef

 Rethink the Ranch

 Virtual Ranch Tours

Determining Doneness

Do consumers know the difference between medium and medium-rare? A meat thermometer and this brief   video provide all they need to know to achieve the perfect doneness.

Web Resources

There hasn’t been an outbreak of Foot and Mouth Disease (FMD) in the U.S. since 1929, but outbreaks overseas have attracted consumer attention in the past. FMDinfo.org is the beef checkoff’s main resource for science-based information on FMD, including:

  • About FMD 
  • Frequently Asked Questions 
  • Information for farmers and ranchers

Bovine Spongiform Encephalopathy (BSE), commonly known as “mad cow disease,” is a technical subject, and consumers need clear, science-based information to separate the facts from misinformation. BSEinfo.org provides straightforward answers for a general audience, as well as an expert-reviewed scientific resource that summarizes current knowledge of BSE and other prion diseases.  

  • About BSE 
  • Frequently Asked Questions 
  • Scientific Resource

This go-to site provides access to beef checkoff-funded research on beef product quality, safety, sustainability, and human nutrition.

 Beef Quality Assurance
Beef Quality Assurance is a national program that raises consumer confidence through offering proper management techniques and a commitment to quality within every segment of the beef industry.