Communication Tools

Other Beef Resources

Raising Beef

Raising beef is a complex process, but throughout the entire journey, one thing remains constant – the shared commitment to raising cattle in a safe, humane and environmentally sustainable way by using the latest technology and resources. Currently, more than 700,000 cattle farms and ranches in the United States, with an average herd size of 40 cattle, produce 19 percent of the world's beef. Learn more about the people and the process involved in raising beef from the pasture to the plate.

Infographic Library

These popular checkoff-funded infographics help tell beef's story from pasture to plate. From the nutritional profile of beef, choices at the meat case, and the beef lifecycle.


Beef is an excellent source of protein and supplies 10 essential nutrients including B-vitamins, zinc, and iron that support an active and healthy lifestyle. The nutrients in beef provide our bodies with the strength to thrive throughout all stages of life.

Foodservice Central

Follow the latest trends in beef, including innovative cuts and inspiring menu ideas.

Retail Central

Looking for ways to boost your bottom line? Start here to find no-nonsense information about what’s driving sales nationwide.

Cutting Guides

Our cutting guides feature step by step instruction on how to make various cuts including the Denver Cut, Sierra Cut, Santa Fe Cut and more. Use these guides to make fabricated cuts from the primals.

Beef. It’s What’s For Dinner.

Beef. It's What's For Dinner. celebrated its 25th birthday in 2017 and promotes the purchasing, preparation and enjoyment of all things beef from the pasture to the plate.

Video Resources

Rethink the Ranch

Much has changed since the days of cowboys, cattle drives and the Old West. Today, it's more about drones, apps and computers. Join us as we travel across the country talking to real, modern ranchers about how they care for the cattle, what inspires them and why they work so hard day after day.

Virtual Ranch Tours

Take a virtual reality tour of farms and ranches across the United States to see how America's beef farmers and ranchers raise cattle to produce high-quality beef. With our 360° ranch videos, you can get a unique, behind-the-scenes look at how beef is raised.

Cutting Videos

Our instructional cutting videos feature visual step by step instructions on making different cuts from the primals and subprimals.

Web Resources
There hasn’t been an outbreak of Foot and Mouth Disease (FMD) in the U.S. since 1929, but outbreaks overseas have attracted consumer attention in the past. is the beef checkoff’s main resource for science-based information on FMD, including:

  • About FMD 
  • Frequently Asked Questions 
  • Information for farmers and ranchers
The Checkoff-funded research programs include Beef Safety, Human Nutrition, Product Quality, Sustainability and Market Research. The research conducted in these areas each year provides the knowledge foundation for the industry’s Checkoff-funded marketing, promotion, education, and information programs. The Beef Checkoff Program has played an integral role in the acquisition, implementation, and dissemination of knowledge.

Beef Quality Assurance
Beef Quality Assurance is a national program that raises consumer confidence through offering proper management techniques and a commitment to quality within every segment of the beef industry.