Communication Tools

E. coli Testing Fact Sheet

The Beef Life Cycle Infographic

Facts About Beef

FactsAboutBeef.com, a Beef Checkoff Funding forum, is a source of information about beef production issues related to beef safety, nutrition, the environment, animal care and the beef community.

  • Safety
    Topics such as drug residues, safe handling and preparing raw beef, USDA food safety inspectors, thawing ground beef, GMOs in cattle feed  and beta agonists.
  • Nutrition
    Topics such as vegan and vegetarian diets, beef’s nutrients, meat consumption
  • Environment
    Topics such as beef sustainability, water management and raising cattle, grass-finished vs. grain-finished, impact of cattle on global warming
  • Animal Care
    Topics such as antibiotic use, animal care during winter weather and cattle care 
  • VIDEO: How Beef Goes from Pasture to Plate
  • There are a variety of steps in the beef lifecycle, and this video gives a firsthand look into the community of people working together to create high-quality beef.

Video Resources

Very few consumers know what farming and ranching is about or have ever set foot on an operation. These videos on beef production, environmental stewardship and animal welfare allow consumers to hear from producers and take a virtual tour of some American farms and ranches.

Sustaining the Environment

Pasture to Plate

Cattle Producer Profiles

Uploads

Determining Doneness

Do consumers know the difference between medium and medium-rare? A meat thermometer and this brief video provide all they need to know to achieve the perfect doneness.

Web Resources

Beef Retail
BeefRetail.org contains a wide variety of checkoff-funded resources for a retailer audience, including a helpful Q&A for retailers to answer common customer questions about foodborne pathogens and the safety of the beef supply.

FMDinfo.org
There hasn’t been an outbreak of Foot and Mouth Disease (FMD) in the U.S. since 1929, but outbreaks overseas have attracted consumer attention in the past. FMDinfo.org is the beef checkoff’s main resource for science-based information on FMD, including:

  • About FMD 
  • Frequently Asked Questions 
  • Information for farmers and ranchers

BSEinfo.org
Bovine Spongiform Encephalopathy (BSE), commonly known as “mad cow disease,” is a technical subject, and consumers need clear, science-based information to separate the facts from misinformation. BSEinfo.org provides straightforward answers for a general audience, as well as an expert-reviewed scientific resource that summarizes current knowledge of BSE and other prion diseases.  

  • About BSE 
  • Frequently Asked Questions 
  • Scientific Resource

BeefResearch.org
This go-to site provides access to beef checkoff-funded research on beef product quality, safety, sustainability, and human nutrition.

Beef Quality Assurance
Beef Quality Assurance is a national program that raises consumer confidence through offering proper management techniques and a commitment to quality within every segment of the beef industry.